The Undergraduate Program in Tourism at Universitas Negeri Yogyakarta (UNY) is designed to prepare future professionals who can navigate the complexities of the rapidly growing global tourism industry. Built on a strong academic foundation, the program emphasizes a multidisciplinary understanding of tourism, spanning management, marketing, economics, sustainability, and cultural studies. With a curriculum that integrates core courses such as Destination Management, Tourism Marketing, and Introduction to Tourism, students gain both theoretical insights and practical skills through field projects, case studies, and industry internships.

Grounded in the philosophy that tourism plays a vital role in cross-cultural understanding, environmental conservation, and sustainable economic development, the program aims to develop graduates who are critical, creative, and solution-oriented. Students are encouraged to explore the social, cultural, financial, and environmental impacts of tourism while strengthening their analytical and communication skills. Research is a vital component of the program, enabling students to contribute innovative ideas that support local communities and the broader tourism sector.

With strong industry partnerships—locally, nationally, and internationally—the Tourism Program at UNY offers extensive career pathways. Graduates can pursue roles in destination management, hospitality, tourism marketing, event management, tourism product development, consulting, and research, as well as entrepreneurial ventures. Supported by modern facilities, including a comprehensive tourism library collection, computer labs, and access to industry databases, the program is committed to becoming a center of excellence in sustainable tourism education and professional development in Indonesia.